There are tens of thousands of perfectly legitimate honest businesses on the Internet now. When it comes to attracting sales, many of these businesses fail the most basics of customer tests – the customer can’t legitimize your business. Most people won’t hand over personal information and credit card details to just anyone. For larger businesses, reputation is all the proof required, for smaller businesses, you need to do more to prove who you are. Fortunately, the Internet makes this fairly easy; you just need to spend a little time legitimizing your business.
For most businesses, the answer is right there on their website. Having a well-written About page doesn’t take long to prepare, yet it can tell potential customers a lot about your business. Who you are, where you came from, and what skills and experience you and your employees have will help customers feel safer dealing with. Of more importance is your Contact page. This page on it’s own can help to legitimize a business. Where possible, don’t just use a generic email address such as admin@yourwebsite or sales@yourwebsite. A phone number that potential customers can use to talk to you in person helps as does a physical address.
Customers don’t trust businesses that only have an email contact – there’s something about a brick and mortar connection that help’s customers build that ‘feel good’ feeling about a business. If you do have a brick and mortar existence, be sure to claim your business through Google Places. This places you on a map (that you can include on your website if you wish) and helps to reinforce that brick and mortar connection.
Finally, make use of positive reviews. When potential customers see that others have had a good experience with your business, they will finally feel that you can be trusted. Do you have a good About page? Are your contact details up-to-date? Can I verify that you are who you say you are? If I can answer those questions, then I may well do business with you. If I can’t, I’ll be looking elsewhere, and so too will hundreds of potential customers. Don’t lose a sale because of lack of legitimacy – your reputation management starts with your About and Contact pages.