Can I see your website right now? Go on – go and check, I’ll wait. You can probably view your pages just fine – here’s some news – it doesn’t mean that I can. I’m not being facetious either – this is a serious question. There can be any number of problems with your website, and you may not know about them. To begin with, if your browser caches your website, which it probably does if you visit several times a day, then what you are looking at could be from your cache, and not your live site.
Then there is the period when your away from your computer, away from your office, perhaps even at home with your feet up. Your website could be down, and it could be costing you customers, subscribers, and perhaps even have a short term effect on your search rankings. It can be frustrating to arrive in your office the following morning to find your website down, and that you have not conducted any business in the previous 12 or more hours.
Website monitoring services are designed to constantly check your website to ensure that everything is running smoothly. They will check your home page, your shopping cart, and any other pages that are important to you. Depending on your business, and the monitoring service you hire, they can also check from various parts of the world, and various parts of the country. This will help to identify network issues. A monitoring service will also check for time issues identifying when your website are very slow to load.
Most importantly, a reliable monitoring service will send you email updates advising on how well your website is performing. An up market monitoring service will also call you on any number you designate letting you know when any serious issues arise. Often, there is little you can do except harass your hosting company. If you have a dedicated server, you need to arrange to have that looked at immediately to ensure your business is up and running as soon as possible. If you have used a website design and development consultant to help you set up your website, ask them for a recommendation for a good website monitoring service.