Marketing a business can be a time consuming job. When it comes to using a professional, you can generally break businesses in to their traditional sub-groups. Small businesses do it themselves, medium sized businesses retain consultants, and big businesses employ part or full time marketing professionals. It’s also fair to say that big business, when employing professionals, recruit a mix of experienced and new recruits, whilst medium sized businesses look to experienced professionals who have been through the employment -> self employment cycle.
When then, should a business seek the services of a professional online marketing consultant. Looking at the above, you would suggest that a medium sized business should look at a consultant whilst a large business should look at taking professionals onto their payroll. It’s not as simple as that, and you don’t have to be a medium sized business to consult with a professional.
Like many occupations, your level of engagement will depend on your priorities, your time, and your budget. If you can reasonably afford a marketing budget that includes the services of a professional, then that is the direction you need to be heading. However, if you are comfortable with your own marketing skills, you may only require an appraisal of your marketing options and sound advice on how to proceed.
More importantly, you need to look at need. Is your business growing steadily? If so, you may not require the services of a consultant. One of the leading causes of small business failure is rapid growth – the business owner is unable to cope with the sudden growth and everything crashes around them. On the other hand, a business whose growth has slowed, or is perhaps going backwards, then a marketing professional may be the key to rejuvenation (and salvation) – in this case, it’s not so much can you afford a consultant, but whether you can afford to not have the advice of professional consultant.
It’s your business. If you are happy with the way it is progressing, then don’t fix what isn’t broken. If you’re not happy with your business’s progress, then seek the help of a professional. You can determine the level of help you need and you can still set a budget limit when it comes to cost.