SEO consultants are not magicians. They cannot take a website that is failing miserably in search results and turn it into a number one overnight. Small business SEO consultants can, however, make a big difference to your search results if you’re patient and prepared to let their work bear fruit.
What an independent SEO consultant can do is bring a new set of eyes, a new perspective, to your website. Often, a business is blinded by their business. When trying to achieve good SEO results, everything revolves around their business, and if they are in a competitive niche, they will struggle with those efforts. An SEO consultant can often find alternative keywords and phrases that are far less competitive, yet equally rewarding.
The new set of eyes is able to look at your business a little more dispassionately. They can also bring a new approach to your offsite SEO approach. This may include article marketing (and yes, it does still have some positive effects), guest publishing on other sites, forum and blog commenting, and perhaps even link requests. What is different to your own approach is the lateral thinking that many good SEO consultants use. I have even seen blog comments on a direct competitors website deliver traffic.
What is different to your approach is the aim of an SEO consultant. Your aim is to increase your business, and profits, and this can often overshadow SEO tactics. A small business SEO consultant is looking to increase quality targeted traffic to your website. If your website is well designed, then it should, hopefully, convert that traffic into sales – ultimately, your aim. If you’re a small business owner who is struggling to make any impact in the search results, then contact a small business SEO consultant. They’ll bring a new approach, which should over time more than pay for costs incurred.