The business world can be brutal, and the online business world is even more so. Name me a product and a price and I daresay I could find a handful of offers that beat yours either on price, service or reputation. That doesn’t mean the millions of shoppers who search online could, though a fair proportion of them will. Are you a small business owner who is trying to survive online by doing it all yourself? There is a good chance your business is going downhill, and possibly your health as well.
There is only so much a person can do. You have a choice, you can work on the periphery of your business, managing a website, keywords, content, marketing including a social media marketing campaign, and perhaps even a PPC campaign as well – and we haven’t touched on the business side of things, the stock control, money management and growth of a business. The alternative is to work longer building your business, increasing turnover and profitability. There are some small business owners who can manage this full time, however, their stress levels are high and their interaction with family and friends low.
The alternative is to engage professionals to work on specific areas of your business. Are they expensive? Despite popular opinion, generally not – although expensive depends on your own personal opinion. There are very competent web designers, content writers, marketing consultants and SEO professionals, just to name a few, who can help you build your business. The key to their success is your ability to let go.
We can often identify one common trait amongst those who insist on a DIY approach to an online presence – they really do go it alone. The best recommendation we can make is to stop – and network. You don’t have to give away business secrets, although you’ll be surprised with what you’ll learn once you start networking, and that includes reliable information on who best to engage to help with your online presence.
Small businesses with a DIY mindset often fail, or at best, remain static and fail to grow. The time will come when your business will need a professionally produced website, aggressive SEO, and perhaps a strong marketing (particularly social media marketing) campaign to survive in this brutal online world. Networking is one approach to breaking the DIY cycle, and to obtaining information that will help your business grow – are you networking? Are you doing it all yourself? It’s time you broke free and found professional help for your online business.