There is an interesting infographic that Dan Zarrella has published that reveals the days that his content receives the most social interaction. What is interesting is that different social media react on different days – for example, Saturday and Sunday are more fruitful for Facebook whilst Friday is the best day for re-tweets. He concludes that, on some days, there is less clutter so his content has less to compete with. From a business perspective, he may be right. From a social perspective, Friday through Sunday are often the busiest days for socializing, and that includes online.
It does raise an important question. Do you know when you receive the most attention through social media, either on an hourly or daily basis? Some marketers insist on publishing at certain times of the day because they receive more attention then than at other times. It is well known that some days are quieter than others as well.
The next question relates to the value of this knowledge. Is it worth measuring? Two years ago I may have said maybe not; today, interaction with social media is becoming such an important SEO metric that website owners do need to grab every ‘plus 1’, ‘like’ or ‘retweet’ they can get their hands on. If publishing at certain times on certain days delivers more of these ‘votes’, then that knowledge could give you the edge you need over your competitors. It becomes even more useful if you can see that some days are less important than others. You can either not publish on those days, or publish content that, while useful for your customers, is designed more for SEO purposes.
Small business owners have a lot to do in today’s online world. Analytics can often be useful for measuring what is and isn’t working, even in social media marketing. This helps a business owner concentrate on what is working whilst dropping or rethinking what isn’t working. When it comes to social interaction, knowing when you receive the most attention can help you fine tune your own activities.