To be successful at anything, you need discipline. When it comes to the online world, discipline is what separates the successful from the unsuccessful. In its broadest terms, marketing is the single most important aspect of an online business. I say broadest since SEO, PPC and many other activities could come under the marketing umbrella. Why is discipline important?
Discipline affects your mindset. If you are sitting down to write PPC ads, then you need to have the discipline to follow your planned approach. A lack of discipline could see you easily swayed to change your mind – that’s never a good idea without research. The same can be said for a blog or a social media campaign. If you have planned your approach, then stick to that plan.
Humans are emotional creatures and we have a tendency to look at what others are doing and then trying to replicate their actions in our lives. For small businesses, that can have some limited success in the offline world, however, the online world can be very different. This is where discipline becomes an important attribute. Before trying to replicate what someone else is doing, you need to be able to examine and perhaps measure, or predict, how that action will affect your online business. We often see “fads” in the SEO and social media marketing world that work very well for one business but do absolutely nothing for another business. Sometimes they backfire and cause more damage than good.
Small business Internet marketing requires a well planned approach. Once you have that plan, you need to have the discipline to follow it through. That doesn’t mean your plan is stagnant – you still need to measure, review and make changes where necessary, however, that too is a disciplined approach that takes all the variables into account before making a move.
If you are disciplined in your approach, you are giving your business the best chance of success. Of course, discipline will do little if your marketing plans, products, or service are rubbish to begin with. If they too are spot on, then a disciplined approach should lead to high success rates – and that normally means more profit.