Just as in the old days, word of mouth was one of the best forms of advertising. It is basically the same today in cyberspace. Online reviews about your business, yourself or your products can and do go a very long way in bringing customers in.
The way it works is that if you put your website on other sites for review, consumers will be able to review your site and make comments. As others come to the site, they will read the reviews and will be influenced by what they read. It’s just like word of mouth.
This is an easy way to market your business and put it in a glowing light with consumers, providing you are providing a good quality product, interact with your customers and are available to your customers.
On the other side of the coin, if you don’t provide good customer service, or your products are always shipped late or your website is just not user friendly, you will get bad reviews. This in turn will keep potentials shoppers from your site which will be bad for business.
Between reviews and social media sites, your on line presence will grow and so will sales. Give the review sites a chance. Try something new. You never know, this strategy may just boost your business better than you ever thought. And, every business needs a boost now and then.