For small businesses, making more sales is what keeps your doors open. We have talked about a lot of ways to boost your business and get your name out there. It’s been mentioned a couple of times, but mailing lists are one of the most important marketing tools you will have.
It’s important to keep mailing lists up to date with current postal addresses and email addresses. You may only use this list to send out newsletters or flyers every once in a while.
Think about ramping up your mailing list by adding new customers to the list and using it for more than a newsletter. You could make several templates of how-to tips, products, or did-you-know facts. Whatever your business is, use that business for all kinds of ideas you can use in a mailing list.
Most regular customers will expect your mailings as they are used to getting them, but new customers like the feeling of a welcome letter maybe coupled with a discount coupon in appreciation of their business. It makes them feel like you value them, which you do. You just need to do something to reinforce that feeling.
The single most important thing you can do in building a business is to build customer confidence in you and they will come back. Customer loyalty goes a long way in making a business a success. Mailing lists help you do that. You may not see a regular customer but once every month or so. Let them know about special sales that they might be missing in between their visits.
Think about your mailing list. Clean up any discrepancies and ramp it up for the coming year and you will be surprised at how much it will help you and your business.
For ideas or help with setting up mailing lists, visit a small business consultant who can get you on the right track.