We talk a lot about Search Engine Optimization or SEO. That is one of the most important things a small business website needs. Optimized search engine results. It’s all about content and keywords.
Not only do you need your content about your business on your website, you also need regular content updated often. This means maybe add a blog to your site. Then add articles, or blogs to that section of the site. And, don’t forget back links. Link to other content on your site so that you can keep readers on your site.
Whether you write them or you use content providers (contract writers) it’s important to have content added at least three times a week. Even better if you add content every day. It does need to be something relevant to your business and not something that will make people think you have lost your mind.
Keywords are just as important. Your keywords need to be words that people will use in a search. Use keywords that mean something to your business and your products if you have that for sale on your site. You don’t have to use a ton of keywords for each content article or blog you post, but you do need to mix them up and use about 4-6 for each post. That way you have a few, it doesn’t look like spam and you will get people coming by using different keywords.
It’s a very simple concept and one that anyone can do. It just takes a little time and effort and everyone knows that it takes time and effort to run a small business in the first place.