Some small businesses think there is too much competition on line for any effective marketing. That is completely wrong, however. Small businesses just need to use different tactics than, say, the bigger corporations. So, how do small businesses compete against the big guys?
For starters, small businesses need to use different SEO tactics. Search engine optimization uses keywords for internet users who are searching for something. An example would be herbal products. Most of the big guys will have herbal products listed as a keyword so their websites will pull into the search.
Because of this, it does make it harder for a small business to use the very same keyword as it will be difficult to get to the first page that way. A way around that is to make your keywords mean the same, but different. Instead of using herbal products, list the actual brand name or a key word, like supplement.
With a little practice you will be able to see which keywords are more effective for your products so that you can move through the pages and compete against the big guys.
In actuality, small business have an advantage over the big guys as they can use as many keywords and variations as they like in order to sneak in under their radar. It is an easy way to get where you want to go, which is the first two pages. It is a good estimate that most searchers will not go past the third page very often. If they can find what they are looking for in the first three, that’s where they will go.
Spice up your keywords and try your hand at different variations. See what helps and use those more often than the same ones everyone else is using.