There are all kinds of ways to advertise your small business on the Internet. From social media to search engine optimization (SEO) to classified sites. While all are good, which one really stands out? More small businesses are going with SEO because the visitors to their sites got there by doing a search for something that related to their business.
This drives rate conversions up more than social media as a search is more targeted to a specified thing. Don’t get me wrong, many businesses use social media and are quite successful with it. That is great! But, effective SEO delivers far more traffic and converts better.
It works like this. Someone, a consumer, is searching for plus size clothing. Their search on Google will be “plus size clothing”. Once the search button is clicked on, Google does it’s thing and pulls all the businesses that have plus sized clothing. That’s how you get the long list of sites to choose from.
Eventually, when you get more and more customers, you will move up through the ranks to the first page. And, that’s exactly where you want to be. It’s already been proven, most people searching for something typically will not move past the firsts page of search results.
You’re thinking that’s great, but how do I do it? If you are not sure how to go about optimizing your place on the internet, it would be a good time to seek out SEO consultants. SEO consultants can sit down with you and customize a plan that will benefit you the most. And, it will be much easier to let the SEO consultant do that for you as they know what they are doing.
It may cost a little to get a consultant, but you don’t want to let your website sit with only a handful of visitors. That will not do you any good at all. A sound investment of hiring an SEO consultant will drive more traffic to your site and your conversion rates will rise. Now that’s a plan.