Many tend to think that branding and logos are one in the same. It is and it isn’t. Branding encompasses so much more than just your logo. Logos are a part of branding to the extent your customers recognize who you are by seeing the logo. But branding is actually who and what your company is about in all things.
The correct definition is from The American Marketing Association AMA, which states that the “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
What this basically means is that it is the building of an image that is specific to your company, that customers will quickly identify as your business. Besides the logo, it will be the customization of your website along with your mission statement, design and colors of the website. An example would be Apple Corporation. The logo is a large part as everyone knows about the big red apple. But it is also more than that if you really look at their website and core values.
You will want a website that will reflect your business and beliefs and will be easily recognized by your customers. For instance, let’s say you sell western riding accessories, your branding would be a western style website with perhaps a horse or a lasso as the logo.
If you already have a website but are not happy with the way it looks, then it’s time to try something different that will pull in more customers and reflect your business better. Your brand must reflect the type of business you have. Otherwise all of your hard work will have been for nothing.