We hear a lot of information about how social media is a great marketing tool. It is a great marketing tool, but is it better than other marketing tools? It depends on the market and how well you get your information out.
Search Engine Optimization (SEO) is actually the better way to go for small businesses. A recent Merchant Confidence Survey shows that 35% of small businesses use and are optimized by SEO over the social media marketing. Social media sites like Facebook, Twitter, Myspace and others is standing at 16%.
Surprisingly, traditional media such as newspapers, yellow pages and radio advertising are behind the SEO ratings at 19%. The proof is there. More small businesses are utilizing the SEO marketing tool over any other type of marketing.
At the same time, the survey also suggests that 70% of all small businesses do use Facebook over any other social media like Google, LinkedIn, Yahoo and Myspace just to name a few.
It is easy to see why marketing tools, no matter what they are, are very important to a small business website. The more information you get out about your business, the better off you will be. If you can consistently write a blog, interact with people on social media and do traditional advertising, chances are your business will grow even bigger.
If you are just learning the ropes on SEO and how to market your business, think about speaking with a consultant who can give you tips and ideas on the direction you need to go as far as your business is concerned. A new year is just around the corner, and now is the perfect time to start getting something in place for the coming year.