There is a new contender on the block as far as Facebook is concerned. Google has just announced it’s newest product, Google + brand pages. Google+ brand pages look a lot like Facebook’s fan pages for businesses or brands. The platform is still in beta stage but is open to the public.
Since Google+ is still less than a year old, they don’t have the following yet that Facebook has but it’s only be a matter of time. Why, you ask? Simply because of the name, or brand, if you will. The Google name will go a very long way in bringing in numbers.
The new Google + has some of the same styling as Facebook as far as profile, pictures, friends and news pages. Friends are put in circles, such as friends, family, etc. There is also an option to choose the latest news headlines or people you find interesting and add them to your pages as well.
Additionally, Google already has a good grasp on search and other means of keeping track of what people are searching for online. Think about your ad placed on Google +. This alone could be a potentially big boost for your business. Google + is already ahead of the game in this area. More so than Facebook.
On Google + you can start a “hangout.” There is a webcam attached so all of your friends or business acquaintances can get together and visit or talk about business. It seems there will be a little bit of Skype, Facebook and YouTube all rolled into one platform. That will be much simpler than having to tab back and forth between them.
It’s going to be interesting how well Google + is received. For all intents and purposes, it looks like it’s going to be a huge success simply because of the name.