We have been hearing a lot lately about Facebook. What it means to individuals as well as businesses. Most of us understand basically what Facebook is. It is a way to stay connected with family and friends and to keep current on events in their lives. That is correct. What a lot of us don’t understand is how it will actually help businesses just by staying connected with friends.
In nearly every aspect in our lives we depend on the references or opinions of others that we do trust in order to make informed and responsible decisions. This can be something as simple as where to eat to what companies we will trust our personal information on the internet.
That information is what drives the search engines to small businesses. It’s like the old saying “what goes around, comes around.”
For instance, you are chatting with a family member on Facebook. You may be telling them that you need a new roof replaced. They may have used a company from your area that they were very impressed with themselves. They give you the name, but they don’t have any other information. After you get off Facebook, because you trust that family member, you are going to do a search for that particular company, right? Right. That is just one way Facebooking and Search Engines can work together.
Social Media marketing is only going to grow. Make sure your business stays on track by using social media sites to build your business. Start a fan page. It’s just like word of mouth, but it will be word of friends and family. The family and friends of fans of your page will look at your page. Because they trust their family and friends, they will like your page as well. Your audience will only grow. And getting bigger means more sales for your business.