Most of you have heard of tweet, Facebook, YouTube and Myspace. We all know that these platforms are social media where you can connect with friends and family to keep abreast of things in each other’s world. But, what does it mean for small businesses?
Social media is the new way of advertising and marketing your business. It is growing tremendously and many small business owners are thriving in the arena. It doesn’t matter what type of business you have, you can always generate a following by using social media.
For instance, if you already have a blog that you post to on a regular basis about your business, you can send your posts to Twitter, Facebook and others to generate even more readers. At the same time, be sure to answer any comments that you get. If you ignore them, the readers will go away.
Let’s say you have a small business from your home. You make crafts and each craft is posted on your website as items for sale. This is all well and good, but how about making a video so others can really see what your items look like. You then post the video to YouTube, Facebook and Twitter. This will likely generate some sales for your business. And, best of all, it only takes a little time out of your day and not a lot of cash to do it.
Let’s face it, the old tried and true ways of the past, such as newspapers and radio advertising are just not what they used to be. The internet has come such a long way since the early days of going to chat rooms and piddling around.
And besides, you just never know what social media tactics will work for you so it is best to try several different venues to find the perfect fit for you. If you don’t feel comfortable doing that, appoint someone within your company that can post social media posts for the company. You will be glad that you decided to try something new.