Open your email on any given day and you will probably see a lot of emails from restaurants, Wal-Mart and others. For instance, I opened an email from Red Lobster a couple of days ago and had a coupon for a Lobster dinner (my favorite!). Of course, I printed it and will go. That my friends, is email marketing.
Email marketing campaigns, according to some skeptics is dead. But it is not. Many people subscribe to these emails especially for the coupons. Groupon, for instance, has many coupons to print and it saves a ton of money. In today’s economy, every little bit helps.
Now, along comes Facebook. Believe it or not, there are still some people out there who don’t know what Facebook is. They will give you a funny look when you say “friend me”. Next time, you are on Facebook, take a look at the numerous ads that are on any given page. There are literally thousands of people using facebook and email marketing to promote their businesses.
You can do this, too. It is good for businesses to promote their product. Since not many people use or read newspapers much anymore, the traditional way of advertising is far less effective today than in the past.
Moving into today with today’s technology with Facebook, Twitter and others, in addition to email marketing will keep businesses alive and well. It is almost like learning how to use cell phones fifteen years ago. None of us knew how to use them very well, but we thought they were cool. Now, even children have cell phones. Email marketing and Facebooking are in the same boat. If it’s new to you, but cool, you will get the hang of it.
Give new thought to the way you market your business. I believe that once you are comfortable with it, your business will grow and flourish and it will just become second nature to use this type of advertising, just like it is now second nature to use cell phones.