We live in an interesting day. Most Internet marketers are about five years behind the times. That means they are really just now discovering social media – Facebook, Twitter, Google+, LinkedIn.
Oh, they may have had a Twitter account three years ago. They might have created a YouTube account and a Facebook page. They may have even started answering questions on LinkedIn. Maybe they’ve been working the social media gig for themselves in three or five years. But have they been doing it for their clients? Have they been doing it well?
No and no.
Now that the writing is on the wall, Internet marketers are coming out of the woodwork claiming to be social media experts. But what they done for themselves?
If your social media consultant is stuck on proving value by showing you how many Likes they have on Facebook, you’ve got the wrong consultant. Social media isn’t about how many Likes you have. It’s not about how many retweets you can get on Twitter. It’s not about how many Plusses you can gain. It’s about driving traffic from those social media sites to your own and closing it.