First there was Black Friday – the biggest shopping day of the year for most brick and mortar stores.
Then there was Cyber Monday, which turned out to be the biggest shopping day of the year for online merchants.
Now, small businesses can relish in the day that is their’s. Small Business Saturday. Today, of all days.
Small Business Saturday is a way for small businesses to get in on the action and you can do this whether your business is an online-only business, a brick and mortar business, or a business that enjoys a dual virtual + brick-and-mortar presence. The hub of the Small Business Saturday is the Small Business Saturday Facebook page.
I probably should have shared this with you sooner, and I would have had I known about it sooner, but they’ve got some pretty cool resources on this page – not to mention a beautiful design. On this page you can get your own in-store signage, e-marketing resources, create an offer, create your own Facebook page, create a video, do some LinkedIn and Twitter marketing, and more.
It may be a tad late to take advantage of some of these resources, but there’s always next year. Look forward to Small Business Saturday and make it work for your small business.