There comes a time in every business’s life when it will be prudent to re-brand the business. How do you know when that time is?
There might be several reasons why you’d re-brand a business. If the current branding is hindering you more than helping you, then that’s an obvious situation that requires paying attention to. For instance, lawsuits that have drawn negative publicity and have hurt your brand could spell an end to your brand and require a re-branding effort. Many large businesses have done just that. But that’s not the only reason to re-brand.
Sometimes you can re-brand a business just for the sake of improving the customer experience.
Recently, Small Business Mavericks underwent a re-branding effort. We streamlined the website and simplified our navigation to make it easier for you to find information on the website. We hope you like it!
Another reason you might re-brand yourself is your mission has changed. If the company changes direction and your service offerings change along with it, then you might find that your old branded look just doesn’t cut the mustard any more. You might find it necessary to re-brand in order to communicate your new mission and new values more effectively.
Re-branding is not always a bad thing. If you do it right, it can be very positive.