Newsletters have been great business communication tools for years. In fact, the 20th century has seen a proliferation of newspapers of various sorts. When desktop publishing became fashionable in the 1990s, everyone soon had a newsletter. It became possible for small businesses to have their very own newsletter at an affordable price – as long as they had the time to do it themselves.
Then the Internet took off. Many people were reluctant at first to go online. But the few entrepreneurs who did go online for business started e-mail newsletters. And they had great results.
Today, e-mail newsletters are as common as print newsletters were in the 1990s. However, they are much more affordable to outsource than print newsletters were. That’s because you do not have to pay for the high cost of paper. The fact that you can deliver a company newsletter for your small business means that you can have a regular newsletter for a price that is more affordable than ever before. Even if you outsource it!
A newsletter has historically been the best traffic tool for anyone with a website. You have a captured audience! And you have their permission to contact them over and over again.
Learn how to get your own digital newsletter today.