If you thought Google+ was just another social network, think again. It’s more than that. In fact, Google has said all along that it intends to connect all of its services with Google+. And it looks like that is happening slowly but surely.
One way that Google+ users can benefit from the service on a sister property is by connecting their Google+ account with their Google AdWords account.
If people respect the recommendations of their friends and families as the latest polls show that they do, then it makes sense to show how many +1s your ads receive. People who conduct a search on Google and see your ads on the search results pages will see which ads their friends and families have +1ed. That will act as encouragement for those searchers to either +1 your ad or click the link.
But here’s the catch: You have to turn this feature on in Google AdWords account.
Google calls this “social annotations” and they could become a key metric for your PPC advertising. It’s also a way for your pay-per-click initiatives to take on a flavor of social media marketing. In the 21st century, social media marketing could become the standard by which all other marketing initiatives are judged. Including PPC.