Let’s say you want to order a pizza. So you Google “pizza wayzata minnesota.” If there is a popular pizza joint in Wayzata that is getting a lot of +1s on Google’s new social platform Google+, the search engine could tell you that in the SERP. Thanks to the Google Operating System blog for pointing this out.
This could have far-reaching consequences for local businesses trying to increase their search engine positioning.
When people see others enjoying something, they are more likely to enjoy it too. In other words, if a Facebook post has a lot of Likes, it is more likely to get more Likes because of its perceived popular value. The same is true of +1s. And that’s just as true at the local level as it is on any other level. If local prospects see that your business is popular among their friends in the local area, then you are more likely to get a +1 from that prospect or customer as well.
This just points to the necessity of adding a +1 badge to your website. Encourage those +1s and Likes because you never know when one of your blog posts will go viral or become popular through social sharing. That social sharing could in turn translate into higher search engine rankings.