co Is Privacy Important? |

Copyblogger podcast radio host Robert Bruce interviews Copyblogger CEO Sonia Simone about privacy and other content matters. So the question is, is privacy important for marketers and small business owners?

I think it is.

Here’s the best way to think about this. Your clients don’t want you to sell their private information. They’d rather you protect it at all costs. So it’s in your best interests to protect and safeguard that private information. But online privacy goes beyond your ability or willingness to share your clients’ information.

Real privacy is also about protecting that information from all sources.

In other words, NOT selling your clients’ private information doesn’t make you a good guy if your website ends up getting hacked or you don’t use encryption data to protect private information during transit. So, as a small business owner doing business online, it’s just as important for you to put time and energy into thinking about your website’s security. That’s the deepest level of privacy protection.

So how do you protect your clients’ privacy information? Have you thought about it?

There are two aspects to thinking about your website’s security: Data encryption and firewalls. Put effort into making those two things happen on your website for your clients’ sake. Otherwise, you might find yourself without clients.