If you are like a lot of small business owners now, you spend a good deal of your time using social media. But are you using it for business or for pleasure? Maybe a little of both?
You can easily get out of control. How do you manage your time? Do you spend all day responding to questions and queries?
The best tip I have for social media time management is to carve out 15 minutes 2 or 3 times a day for dealing with social media and just “check in” to your various services during those times. The best times of day for this are first thing in the morning, around lunch time, and at the end of the day.
There are a variety of ways you can manage that time. You can spend your 15 minutes at each time on one social media or rotate them so that you spend 5 minutes or so on each one at that time. If you get a lot of DMs, @mentions or responses to your posts, then you might expand your time to 20 or 30 minutes at a time. If need be, lessen the number of times per day to two instead of three.
The key thing to keep in mind is that you don’t spend so much time on social media that you forget your business. Manage your time effectively and it will work for you.