According to John Jantsch, Facebook’s new Timeline will be rolled out to everyone on October 14 (but you can get yours early, he says). I haven’t seen anything yet that says the official date is October 14, but I’ll take his word for it. The question I have for small business owners is, Are you ready?
This could be the most important change to Facebook for small business owners since Fan Pages. In fact, you’ll have the option to exchange your fan page for a subscriber base. But should you do that?
It’s clear that the subscriber feature on your profile page is a huge benefit, especially if you do a lot of public posting about business topics related to your niche. Currently, you can manage your fan page as the admin and even assign others as admins over your page. That’s a big benefit if you don’t have the time to do your own posting.
But one of the big pluses to Facebook’s new Timeline feature is you’ll be able to give your Timeline a header photo. This photo can be anything as long as it is the right size. Why not the head to your blog or website? You’ll be able to effectively brand your Facebook Timeline right out of the chute. Are you ready for the change?