co How Many SEOs Do You Need? |

Here’s a joke for you: How many SEOs does it take to optimize a website?

Answer: Only 1.

So that’s not funny? I didn’t suspect it would be. It’s not really a joke.

The reason I bring it up is because some clients seem to believe that if they hire multiple SEOs to work on the same website, then they’ll get better search engine rankings. That’s not true. In fact, you could actually be hurting yourself.

Not all SEOs think alike. Some put more emphasis on link building while others emphasize on-site SEO factors. If you hire more than one SEO to work on the same website, then your optimizers could actually compete against each other and cancel each other out. What you really want them to do is work together and enhance each other’s efforts. But can you really expect them to do that?

You’ll save yourself a lot of headaches if you just use one SEO for each web property you own. If you own more than one website, you can have a different SEO working on each site. But don’t let two SEOs work on the same website. Ever.

The only time multiple SEOs working on the same website will work is if you have a division of duties system where there is one decision maker at the top who assigns responsibilities and tracks your total SEO efforts. It’s the only way to ensure the team remains a team.