So you want to increase the number of followers and fans you have on the social media websites you use the most? That’s a good idea. You can use your e-mail list to drive new traffic to your social media profiles and increase your following. Here are three ways to do that.
- Send an invite – Aside from your weekly or monthly newsletter, send out a special e-mail invitation to your subscriber list to invite them to follow you on Twitter, Facebook, LinkedIn and other social media sites. But don’t just invite them to follow you. Tell them why they should follow you. What are you doing on those sites that no one else is doing?
- Present an exclusive offer – Make an offer that is available only to users of a specific social media site. For instance, you could offer a freebie or a discount to people who Like you Facebook, or to people who follow you on Twitter or retweet your content so many times.
- Add social sharing buttons to your e-mail – This one is gold. It takes just a few minutes and the dividend could be huge. Your e-mail subscribers will know that you have a social media presence by the buttons you add to your newsletter. Not only will they share your content, but they’ll friend you too.