co Will Facebook Really Revolutionize Social Media? |

Any time you hear someone say they are going to revolutionize something, what do you think about? Do you think they are really going to start a revolution or do you think they are just blowing smoke? Keep in mind, we’re talking about Facebook here.

The world is anxiously awaiting Facebook’s announcement, which is supposed to happen today. But I thought Facebook already revolutionized social media. They are, after all, the most trafficked website online.

And Facebook has already introduced new changes this week:

  • Subscribe features
  • Real-time friend activity
  • Friends lists

Those are big changes on their own, but they don’t revolutionize anything.

Remember Coke? Remember when they decided to change their recipe? They were the market leader at the time. It turned out to be a huge blunder. No one liked the change. At least, I’ve never met anyone who said they liked the new Coke better than the old Coke. Have you?

I have a feeling we may be about to encounter Facebook’s Coke moment. Do you get that feeling?

I hope I’m wrong. I hope Facebook scores big. But somehow I think that if you are the market leader, then you probably ought not to change too much. But then, there’s Google+. Perhaps there is a reason for Facebook to make changes, after all.

What do you think? Are we ready for a Facebook revolution?