co 15 Tips For Making The Most Of 140 Characters |

So you’ve discovered Twitter. Good for you! It’s fun, isn’t it?

One of the biggest questions that many people have about Twitter is, how can I build value in 140 characters or less? Well, I’ve discovered 15 ways you can build value with every Twitter message. Are you ready? Here goes:

  1. Use short URLs. There are plenty of services you can use for your short URLs. Pick one.
  2. Keep your message short (less than 100 characters works best).
  3. Keyword optimize your Twitter messages. Many people track messages based on keywords.
  4. Leave room for a hashtag.
  5. If possible, use your hashtag within your message (example: Ever wonder how many #marketers is takes to screw in a lightbulb?).
  6. Use more than one hashtag if they apply.
  7. Make your message as impactful as a newspaper headline. It will get more clicks.
  8. Don’t tweet too often. Keep your tweets spread out.
  9. Keep your tweets on topic. You’re trying to become an expert in a narrow niche.
  10. Tweet and retweet your favorite Twitter users. Use Twitter for building relationships.
  11. Use @mention whenever you have a specific user in mind.
  12. Don’t tweet useless or frivolous messages.
  13. Don’t tweet the same things you Like on Facebook or share on LinkedIn.
  14. Only tweet one link at a time.
  15. Manage your tweets with an app like Seesmic Desktop or Tweetdeck.

Keep these tips in mind when using Twitter. Build value in 140 characters or less.