Do you have an online media kit? Do you need one?
I think, if you are an expert in your niche and you have a website, then you should have a section of your website that is set aside just for the media. Call it a media kit, or call it what you want. But you should have it. I have one and I call it a media kit.
Your media kit can be as basic as providing a bio and publishing your press releases to something more dynamic that involves video and multimedia presentations. No matter how you do it, you should present information that media professionals, journalists and reporters, and potential publication editors would be interested in as background information on you.
Amy Lynn Andrews does a good job of telling you how to put together a media kit for your small business. And I agree with her that you should keep it simple.
I think another important aspect to a media kit is highlighting your successes. If you look at my media kit, you’ll see that I do quite a bit of that. It’s not bragging. OK, maybe it is, but it’s bragging with a purpose. Successful media campaigns tell the world that you are an expert in your niche more than any other tool. If other media professionals think you’re an expert, then shouldn’t the one that you are pitching to right now?
It takes a little time to put together a good media kit, but it’s well worth the effort.