One thing that is inevitable is change. Especially online. And especially when it comes to online marketing. What’s important today may not be important tomorrow.
Case in point: Remember those old web rings? Who joins those any more? Certainly not anyone who is serious about online marketing.
At one time, you could read online debates about which method of advertising was going to win in the end – PPC or banner ads. I guess we know how that turned out.
When Flash first hit the scene everyone tried it. But the consensus was, “No, not now.” It slowed down connections and pages loaded so slow that you couldn’t enjoy them. Now, Flash is almost as commonplace as links, though people are using it differently. And online video looks to be a future force not to be reckoned with – in whatever format it takes.
Will Google+ take over Facebook? Will social replace search as the preferred method of marketing online? Will VOIP become as commonplace as e-mail? Will VOIP and e-mail integrate to make both more powerful tools? Will mobile marketing outpacing video marketing?
We are moving forward and there’s no stopping it. If you are just now starting to market your business online, then you have some catching up to do. It’s time to prepare for change, and that itself requires change on your part. What are you doing about that?