One of the ways to ensure that your website ranks well for local geo-phrases is to write about local events and places, but you have to be careful how you do it. If your blog is for a local brick and mortar business that is trying to attract customers from within a specific geographic area, then one way to “humanize” that blog is to write about the people and places in your area – in a good way, of course.
First and foremost, you want to build good will with the people in your community. One way to do that is with customer spotlights, or feature stories.
Look at your local newspaper to see how this is done. Most community newspapers devote a part of their story space each issue for local features. These usually include a photo with a write up of a local person. It can be a celebrity, a person in the community who is active in real social work or community improvement, or it can be someone who is doing, or has done, something extraordinary.
Here are five different types of stories about people in your community that you could write for your blog no matter what product or service you offer:
- Someone who has used your produce or service in an unusual way or who has done something extraordinary with your product or service.
- As a community service, you could highlight people in your community that you think are performing a valuable service to the community. It could be a business person, a politician, or a community organizer.
- If you have a prospective customer profile, choose someone who fits your target group but who is not a customer and ask them to try your product for free, then solicit their feedback and report it with brutal honesty.
- You can also write up a personality profile of your 100th customer for the day, or think up another fun event where one person can be a winner and just write up a 300-500 word personality profile on the person telling who they are, what they do for a living, what their hobbies are, etc. Expect nothing in return for this. It’s a fun community service idea.
- Hold a contest. Write about the winner on your blog.
There are more ways to use local people and organizations to geotarget your blog. These are just a few fun ways.