If you’ve ever wanted to start your own holiday, Chick-Fil-A can teach you how. The fast food restaurant inspired hundreds of thousands of people to dress up like a cow and get a free chicken sandwich. That’s pretty impressive.
When it comes to marketing – traditional or internet – it’s OK to get wacky.
Wacky sells. It inspires. It builds buzz, and that’s what you want in your marketing plan.
Starting your own brand holiday is a great way to build buzz for your product or service. Hallmark has created several holidays just so they can sell more greeting cards. So what kind of holiday could you create to sell more of your product? And how can you tie that in to your local area or get your customers to get involved? Giving away free or discounted products is one way, but it’s not the only way.
Here are some holiday ideas for different types of small businesses:
- Save A Sheep Day – Sell clothing? Have your customers show up at your store for a party wearing only polyester, or any clothing not made of cotton, and let them shop for free or at a discount.
- Landfill Appreciation Day – For grocery stores, have your customers show up with their own non-plastic shopping bags. You know those little jobbers they’ve started selling now made of cloth material that you can use over and over again? Customers who show up without one can get one for free.
- Nutjob Sunday – If you own an automotive shop and you are normally closed on Sundays, open the doors one Sunday for a couple of hours and offer free tune ups or tire rotations during that time.
- Midnight Pillow Talk – For local linen stores, have a midnight sale on Saturday night. Give away free pillows with purchases of $50 or more.
I hope you see the vast potential in this type of marketing. With the right approach, you can probably get some free media exposure. All you have to do is think a little creatively. Create your own holiday. It’s an awesome marketing technique.