It’s important, as a small business, to have a content marketing strategy. What’s the alternative? You could just post random content and hope it gains traction, drives traffic, and wins customers. But that’s kind of like wishing in a well. A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company.
So how do you do that?
First, you need to outline what content strategies you are going to employ. For instance,
- Will you have a blog?
- Will you engage in social networking?
- Will you have a newsletter?
- Will you design a mobile site for your mobile customers?
- Do you need a QR code?
- Will you utilize article marketing?
- What about pay-per-click advertising?
Define which content marketing tactics you will use in your business, then make sure they work together to drive your message home.
That’s not as easy to do as it is to say. Creating content in any format takes time. Chances are, if you are a small business owner, you won’t have the time to manage every aspect of your content marketing strategy. You’ll either have to hire someone in house to handle some of your content needs, or you’ll have to outsource it. Tandemizing your content will be an absolute necessity.
To get your content to work together, you need a blueprint. An SOP (standard operating procedure) for your content. You have to define the way that you will publish your content. And that begins with creating a sales funnel.
Your Sales Funnel
Your sales funnel is the way that you drive traffic to its final destination. The ultimate goal is to get your audience to buy something. Do you do that on your blog? Do you have special landing pages on your website? How does your newsletter fit in? These are all questions you need to think about for your content marketing strategy.
Once your sales funnel has been defined, then you can set about tandemizing your content. That’s when you get into the nitty gritty details of how your content all fits together. If you’d like to know more about tandemizing your content, sign up for a consultation today. Get your one-on-one strategy planning consultation today.