When it comes to blogging, there is no one-size-fits-all strategy. There are as many ways to do it as there are companies with a message to send. The key is to find the method that works for you. With that in mind, here are 4 viable blog strategies that work. All you have to do is give them a go.
- SEO Blogging – With SEO blogging, the idea is to produce content that gains search engine traction. This type of blogging has a bad name in some circles. They call it splogging (spam blogging), but it works. You set up a domain name with your primary keyword in it and target that keyword plus several more that are related. You can put your SEO blog on the back end of a domain that you want to increase traffic for or put it on a separate domain and use it to build links. Either way, the main target is search engines.
- Social Blogging – If SEO blogging is a low-level form of blogging, social blogging is a step up. Your main aim is to increase your community’s size. You try to spark lively debate in the comments section of your blog and promote your blog through as many social media channels as you can. This may include but is not limited to BlogCatalog, Facebook, Twitter, niche social sites, and a myriad of social bookmarking communities. You’ll also want to reach out to other bloggers within your niche and establish a dialogue with them as well.
- Branded Blogging – Branded blogging is corporate, or commercial, blogging at its finest. You are not so much concerned with SEO or social media as you are with building your brand. However, you do use SEO and social media to help you reach your branding goals.
- Hybrid Blogging – Hybrid blogging takes one or more of the aforementioned strategies and merges them. It is the best, and the highest level, type of blogging there is. It also has the potential to be the most effective blog marketing around.