co The TLD Race Has Begun |

Two days ago I wrote that large corporations will soon have an opportunity to purchase a top level domain extension for $185,000.

I’ve recently had a chance to delve into this a little deeper. It seems that ICANNs blog and application for TLDs is a bit clearer on this topic than the original source of my information.

Specifically, I’d like to quote the ICANN blog:

In addition to familiar TLDs such as .com, .org, and .net, Internet users could potentially see new domain name extensions made of almost any word, in any language.

The emphasis in bold text is mine.

I understand the argument that $185,000 is a hefty price and that not everyone will be able to afford it. But … I think an important distinction must be made between gTLDs that are based on domain names and gTLDs that can be based on any word of any language.

The way ICANN has made this ruling implies to me that applications for TLDs will be accepted for any word. That means if several top dog Internet marketers wanted to invest their money together and acquire .seo, then they could present an application. Whether that application was approved by ICANN or not is another story. This understanding of the ICANN ruling opens up many more doors of possibility where gTLDs are concerned. Do you agree?