Are you a small business owner trying to navigate the crazy World Wide Web and leverage it for your business, but you’re finding that there’s just too much information to sift through? Welcome to the club. It seems that there is a lot of information about online marketing for small businesses and it’s difficult to know just where to begin.
Here’s the first rule: Don’t try to take it all in at once. You can’t possibly digest it all overnight.
Instead of trying to learn everything there is to know, focus instead on one area of Internet marketing at a time. Start with web design. What are best practices for small business web design? What should you do and not do? After you have mastered the basics, move on to another topic.
It takes years to become an expert at anything. You should try. I’d guess that if you took a hard look at your core business, you’d probably find areas of knowledge where you are lacking. That’s normal. Specialize in what you are good at and outsource the rest. Just be sure that you do have an expert Internet marketer on your team, either on staff or as a freelance consultant. Pick their brains and implement the strategies that they recommend for your business.