Local.com is carving out a niche for itself in local search. This is good because local search is one of the most important marketing channels online right now. Most small businesses serve a local market. Furthermore, many service industries can do nothing but serve local markets.
For instance, you can’t provide dental services over the Internet. Nor can you change a spark plug or change an automobile’s oil online.
There are some things that you just can’t do through wires and cables. Because of that, many searchers will always be looking for information on local businesses. These include restaurants, movie theaters, medical services, house cleaning, massages, and retail shopping of various sorts.
There is a reason that Google spends a lot of time, money, and resources on making its local search product better. But I think Google, as good as it is for many things, could use a little competition in the local space not to mention its obvious shortcomings when it comes to this specific aspect of search. Local.com fills a very important niche.
So how can local businesses benefit from Local.com? No. 1, you should have your physical address and phone number mentioned somewhere on your website. It might also help if you add some geographically targeted content on your website. You want to give search engines – local and otherwise – every opportunity to geotarget you so that local searchers looking for your type of business can find you. Local.com is an up-and-coming player and could prove to be very important in years to come.