Copywriters in the Internet age are hard to find. Good copywriters are much more rare. But they are out there. So how do you find a good copywriter at the right price point for your business?
First, determine your goals. What do you want to accomplish with your copywriter? Remember, your copywriter will work for you so establish some realistic goals about what you want your copywriting to accomplish. Will it be information-only type writing or does your copywriter need a solid sales background?
Next, go to where the copywriters hang out. You can find good copywriters in places like Guru.com and elance.com. In fact, it’s an easy way to test copywriters to see who meets your standards. If you hire a copywriter to write a small article or a press release, then you can test their skills. If it doesn’t work out, don’t use them any more. You haven’t risked or sacrificed much.
You can also hang out in copywriting forums.This is a good way to meet writers on their own turf. In professional forums, people tend to let their hair down a little bit more so you can meet the copywriters “at the bar” so to speak. It’s a bit more personal and allows you to develop a relationship before you commit to any work.
Run an ad on Craigslist. Definitely put an ad on Craigslist, but don’t put all your hopes on it. You’ll likely get a lot of responses and you’ll have to wade through them for the best prospects. Give your responders a test before you commit to big projects.
There are a ton of other ways to find a suitable copywriter. These are just a few. Be sure you interview them and make sure they have the skills that are just write for the job you are hiring them for.