If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax. They’re all different. In fact, the first step to designing a good strategy for marketing your business online is to analyze your business and plan a strategy that is based on the needs of your market and your business.
Strategic Internet marketing takes time. It doesn’t just fall into place. What works for one business may not work for another. Therefore, it’s important to know your market.
Market analysis and competitive intelligence are both very important when approaching your online marketing strategy. Once you’ve done the initial legwork and you’ve determined what may or may not work for your business, then it’s time to get to work. Your Internet marketing plan might include some or all of the following elements:
- A website redesign (or an initial design if you do not currently have a website)
- Search engine optimization
- Pay-per-click campaign
- Blog marketing
- Article marketing
- E-zine or newsletter marketing
- Mobile marketing
- Social media marketing
To add to the variability of Internet marketing strategies, your business might benefit from local search strategies or global search strategies or some combination of the two. The first step, of course, is to see what you’ve done in the past and what you are currently doing with your marketing efforts. In most cases, you can get better results from online marketing on a smaller budget than you can from traditional marketing.
Of course, your first consultation is free. Let us check the health of your website today.