The question arises often about how often is often enough when posting to the popular social media sites – particularly Facebook and Twitter. Can you post too often or not often enough?
The answer to both questions is yes. Yes, you can post too often. And yes, you can post not often enough.
So how do you know how often you should post? The best way to know is to figure out who your audience is and what they want. You could just ask, or take a poll. But the problem with that approach is not everyone will answer. Instead, you could just test a few things and see what works.
A good rule of thumb for posting on the social media sites is to spend 15 minutes twice a day on each one. If you manage a Twitter and a Facebook account, that’s one hour per day. Feel free to take weekends off you think your audience won’t be there.
But rather than offer a general one-size-fits-all answer, I’ll just say that you should post every day for the first month and see what days your followers respond more. You can adjust your posting schedule based on your followers and how they respond to you.
When it comes to Twitter and Facebook, moderation is best.