Ever wonder how you can use online sources for off-line marketing? There actually is a website that is perfect for this and that was created specifically for that purpose. It’s called Meetup.
Meetup allows you to create groups on any topic. You pick a location, start a group, and start congregating. Really simple, right?
Yes, sort of. But there’s more to it than that. Just like any group you start in the real world, there’s ongoing work involved. But Meetup does allow you to promote your group in a very affordable way. Because Meetup is a popular website, many people use it to find groups that meet around their interests.
Let’s say you want to start a group that meets weekly to discuss the best ways to use sneakers. This makes sense since you own a retail shoe shop. You decide you want your group to meet in the back room of your store so you start a Meetup group and advertise that your group will meet at your store location (provide the address please) on Tuesday evening at 7 p.m. when your store closes.
As an incentive for getting people to show up at your sneaker group, you could offer an after hours shopping special to anyone who becomes a member and has attended at least six meetings in the last four months. That’s good incentivized advertising.
All Meetup does is give you a platform. You do everything else. But because it’s a popular platform, you can use it to promote your off-line meetings and use your off-line meetings to promote your website and your business.
Meetup isn’t free for meeting organizers. There is a nominal fee, however, you can charge your members a fee for attending your meetings (but you should think about it before you decide to do that) and you can take sponsors for your group to allay the costs of your Meetup group (some groups even turn a profit). Any way you look at it, Meetup is a great way to use the Internet for your off-line marketing efforts.