The title of this blog post is “The Surest Way To Win Fans.” It could just as well be “The Surest Way To Earn Fans.” Truly, that’s what the goal is – to earn your fans.
If you want readers to be fans and fans to become customers, the surest and quickest route to that end is to provide value. On your blog and website, provide consistent valuable content and you’ll find yourself gaining friends, fans, and customers by the dozens. In social media, provide value over the long term and you’ll find yourself winning friends, fans, and customers. It’s that easy.
Or is it?
I’m not saying that providing value is easy. It can be rather difficult at times. But the concept of earning fans by providing value is easy. It’s so easy an elementary student can understand it.
So why do so many people make it difficult? Why are the search engines and social media sites so full of spam. Why are they so full of people trying too hard, for that matter? I think the answer lies in the simplicity of the truth. It’s easy to imagine, but it’s harder to do.
Nothing worthwhile is easy. But that doesn’t mean you should give up on it. Don’t take the easy way out on your content. Provide value at all costs.