If you are a veterinarian or pet doctor, then you now have a new way to market your practice. It’s a search engine for veterinarians powered by Google.
The concept is nothing new. There have been search engines launched for specific professions for years. And the benefits are always the same.
By listing your veterinary practice in a profession-specific search engine like MyVeterinarian.com, you increase your chances of getting found by local people in need of your services. This happens in a couple of ways.
First, if someone finds the MyVeterinarian.com website and performs a search for vets in your area, they are likely to find you. Here’s the catch: That’s IF they find the MyVeterinarian.com website, which doesn’t have particularly high rankings at Google for the search term “veterinarian.” But that could change.
Secondly, with your listing in the search engine, if your website is linked to in the listing, then you’ll receiving better link popularity as a result, which can increase your own website in Google’s listings for the search term “veterinarian” and your local geographic search terms.
I always recommend listing a business in a professional directory or search engine. Unless there are serious issues with the site, it’s usually a positive. In this case, I’d say it’s definitely a positive.