Ghost Twittering is a controversial subject. Some people say it’s not right. Others live by it. I say do it if it works for you, but it clearly isn’t for everyone.
I can’t imagine someone like Mark Cuban, for instance, using a Ghost Twitterer. Oprah Winfrey, however, has many more things to think about than tweeting 140 characters every 10 minutes (I’m not saying Oprah uses a ghost Twitterer).
You have to look at your business and determine, based on a number of factors, whether it would benefit from you writing your own tweets or using a ghost Twitterer. Here are some things to think about:
- Would your audience be terribly upset if they found out that you were using a ghost Twitterer?
- How much time do you have personally to update your Twitter account?
- What is the goal of your Twitter account? Do you have a strategy?
- How is your competition tweeting?
- Would news of you using a ghost Twitterer devastate your business or is it something that your business could handle if it came to light?
I would encourage you, if you plan to use a ghost Twitterer, to make it public right from the start. That way, if you do use a ghost Twitterer, then your audience won’t feel like you’ve mislead them.