If you’ve never heard of viral marketing, then let’s talk about it. You’ve likely heard someone say, “It’s gone viral.” Or maybe you haven’t. If not, you really should get out a little more. 🙂
Seriously, viral marketing is really about one thing, and Jonah Peretti describes it pretty well.
Simply, stuff that has the best opportunity to spread is stuff that people want to share with others.
In other words, the heart of viral marketing is to present people with stuff they want to share with their friends. To do that successfully requires a little bit of an understanding about what makes people tick.
I like how Jonah talks about the difference between Google and Facebook. Google is about information. On Facebook, however, it’s about showing people who you really are. People share what defines them. And when what defines one person also defines another person, which defines a third person, etc., there’s the perfect recipe for viral marketing.
If you want your content to go viral, you need it to do three things:
- Appeal to a broad cross-section of users on a variety of social media
- Be in a format that is easy to share
- Represent your brand in the most favorable light
If your content does those three things, it has viral potential. When you think about it like that, it’s not really all that hard. Is it?