Online marketers have been saying for a long time that if you include personal messages in your social media, then you’ll be received a lot better by your audience. In other words, don’t be such a fuddy duddy. Business isn’t all ones and zeros.
All you have to do to prove this point is to try it. Post a few personal messages for your Twitter and Facebook followers and see what happens. But, be careful. You can go too far.
A study performed by Elizabethtown College seems to confirm this. However, I would say that 22 tweets is hardly enough data to make a judgment by.
One interesting thing to note about the study is that older students thought personal tweets did not make the professor more credible whereas younger students did. That could be a measure of maturity that the study doesn’t touch on. But older students seem to be concerned with whether or not personal tweets would lead to an awkward relationship between instructor and student. I wonder if they’d feel the same way if the study were conducted with business owners instead of college professors.
When it comes to getting personal on social media, I’d encourage it. Let your fans and followers know you are a real person. But don’t go so far that you reveal all your skeletons in the closet. After all, it’s still business.