Until Bing called itself a “decision engine,” not many people had heard that term. And I’d wager to say the same thing about “discovery engine,” though I like that term. It’s what Erica DeWolf calls StumbleUpon.
Social bookmarking has become a very popular way for many people to find new websites. Because of that, it’s become a popular way for many marketers to present their websites for discovery. But StumbleUpon offers some unique ways of being found.
First, it’s a real simple “Like” or “Not Like” vote. Yes, StumbleUpon came upon this concept long before Facebook. It has worked for SU for about nine years now.
If you download the StumbleUpon toolbar, you can “Like” or “Not Like” in one click. But other things you can do is to search for new websites, and you can search in a number of ways. You can search by friends – that is, Stumble through the sites Liked by each friend on your friends list. Or, you can Stumble by interest. By that method, StumbleUpon will take you to new sites randomly based on interests you have already noted by the sites that you have liked in the past. It’s a whole new way of discovery.
Now, what is the best way to use StumbleUpon for your small business? Here are a few tips:
- Write a new blog post
- Stumble your post and Like it
- Using the StumbleUpon toolbar, send your post to a few friends and ask them for a Stumble
You have to be careful with Step #3. Make sure your friends are open to you asking for their help. Not all Stumblers enjoy getting those requests. It is most helpful if you pick a handful of your friends who are willing to help you with Stumbles and that you are also willing to help out in return. You can exchange Stumbles and help each other promote your content.